ENGELBERT STRAUSS


Engelbert Strauss is a German retail company for working and protective clothing. They develop clothing for the craft industry and services. The headquarters of the family business is in Biebergem√ľnd established since 1948 in the Main-Kinzig-Kreis (Hesse). The company wants to introduce itself in the Netherlands. For this, I have developed a concept that temporarily test the market and interest in the Netherlands.

 

A pop-up shop that travels through the Netherlands and settles temporarily in the right locations. I started by doing a brand research to get to know the brand. The atmosphere exist at Industrial and building materials. The house style, colors and materials reassures that the product and interior forms a unit.

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